Gambling Influencer Voluntary Code of Conduct, Training Programme and Digital Badge.
In today's digital landscape, influencers are not merely entertaining or promoting a product; they are active participants in framing the attitudes, thinking and behaviours within the culture they manage as gatekeepers. These particular influencers hold power and privilege; and in the case of gambling, they are essential in either perpetuating the potential harms of gambling or reducing them. Here we are publishing information on our voluntary Gambling Influencer Code of Conduct, Training Programme and details of the Community Care Gaming Digital Badge. This Code of Conduct will be aimed at the Influencers and Creative's within the gambling space in an attempt to raise standards and safeguard UK consumers.
OUR RESEARCH OUR VOLUNTARY CODE OF CONDUCT FOR INFLUENCERS OUR PRINCIPLES FOR OPERATORS