Lee Willows
Founder & Executive Chair
Leads on strategy, fundraising, political engagement
Strategic executive leader with more than 20 years of board-level leadership across the gambling, charity, health, education and technology sectors. Founder of YGAM and Community Care Gaming, recognised for developing nationally recognised safer gambling initiatives, influencing public policy, securing major partnerships, and leading evidence-based programmes that deliver measurable social impact. Experienced in governance, stakeholder engagement, research & research commissioning, evaluation, fundraising & commissioning, business development and international organisational growth.
Adrian Sladdin
Leads on partnership building within the Private Healthcare Sector
Adrian began his career as an English and Drama teacher before progressing to the world of accreditation and qualifications for a UK Awarding Body, latterly as Head of Business Development. He has spent the last decade working in the safer gambling space on a variety of different programmes. He was one of the founders of YGAM, the Young Gamblers Education Trust with Lee Willows, creating their training programme for teachers and youth workers as well as an extensive set of resources for secondary school pupils and university students. In 2017 he created and delivered a level 2 qualification for betting shop managers and staff called ‘Keeping Colleagues and Customers Safe’. The success of this led to his delivering the programme to other companies including Lottoland, Bet Victor and Playtech.
John Dabill, Technical Director
Leads in Technical XR Development
John Dabill is a seasoned technology leader with a career that spans some of the world’s most pioneering companies in mobile innovation and immersive technology—including Ericsson, BlackBerry, Motorola, and most recently, HTC VIVE.
As part of HTCs EMEA leadership team, John played a key role in shaping the company’s XR and Spatial Computing strategy. Within the VIVERSE division, he led initiatives that helped drive enterprise adoption of immersive technologies, including a very successful Development Partner Program to support real-world XR applications.
Now working as an independent advisor, John partners with startups and scale-ups across the XR ecosystem, helping them navigate and unlock the transformative potential of immersive tech.
