Lee Willows
Founder & Executive Chair
Leads on strategy, fundraising, political engagement
Strategic executive leader with more than 20 years of board-level leadership across the gambling, charity, health, education and technology sectors. Founder of YGAM and Community Care Gaming, recognised for developing nationally recognised safer gambling initiatives, influencing public policy, securing major partnerships, and leading evidence-based programmes that deliver measurable social impact. Experienced in governance, stakeholder engagement, research & research commissioning, evaluation, fundraising & commissioning, business development and international organisational growth.
Adrian Sladdin
Leads on partnership building within the Private Healthcare Sector
Adrian has spent the last 12 years specialising in
education, training and awareness around safer gambling and harm minimisation.
Using his curriculum development and training background, he co-founded YGAM
(Young Gamblers Education Trust), creating a ground-breaking programme for
young people and their educators. He wrote a sector-first qualification for the
then Ladbrokes Coral group entitled ‘Keeping Colleagues & Customers Safe’,
a level 2 outcome for betting shop managers. He subsequently trained many of
the biggest online and land-based operators and continues to develop innovative
training programmes for the industry as a director at Community Care Gaming.
Expert in training, research, codes of conduct, illegal markets and content
creation. He is the co-founder of the Ethical Gambling Forum in Gibraltar and
the UK.
John Dabill, Technical Director
Leads in Technical XR Development
John Dabill is a seasoned technology leader with a career that spans some of the world’s most pioneering companies in mobile innovation and immersive technology—including Ericsson, BlackBerry, Motorola, and most recently, HTC VIVE.
As part of HTCs EMEA leadership team, John played a key role in shaping the company’s XR and Spatial Computing strategy. Within the VIVERSE division, he led initiatives that helped drive enterprise adoption of immersive technologies, including a very successful Development Partner Program to support real-world XR applications.
Now working as an independent advisor, John partners with startups and scale-ups across the XR ecosystem, helping them navigate and unlock the transformative potential of immersive tech.
